Fragrance is one of the most personal gifts you can give — and one of the most memorable when you get it right. You don't need to be an expert; you just need a few clues.
1. Look at what they already wear
Peek at the bottles on their shelf, or ask a friend. If they love a particular fragrance, look for its flanker — a new version of the same line, like an "Intense" or "Elixir" — for a gift that feels both familiar and new.
2. Match the scent to the personality
- Sporty, outdoorsy, easy-going → fresh and citrus
- Romantic, elegant, classic → floral
- Playful, young at heart → fruity
- Confident, sophisticated → woody
- Bold, glamorous, loves evenings out → warm & spicy
- Cozy, sweet, a little indulgent → gourmand
3. When in doubt, choose a crowd-pleaser
Iconic designer fragrances are loved for a reason — they're versatile, beautifully made and widely admired. Browse our designer fragrances or, for the fragrance lover who has everything, something rarer from our niche houses.
4. Give them a choice
Gift sets pair a fragrance with matching body products, and mini collections let them discover several scents. A few samples alongside a bottle make a thoughtful extra.
5. Choose boxed for gifting
For a gift, choose the boxed retail version rather than a tester or unboxed bottle — the presentation is part of the pleasure.
Still unsure? Answer our 5 quick questions with them in mind and we'll suggest scents they'll love.
Not sure where to start? Find your perfect scent in 5 quick questions →